Im going to comment on the model for Facebook and how it seems unnatural and forced. With Google, the user has indicated intent via a search or visiting some si

Im going to comment on the model for Facebook and how it seems unnatural and forced. With Google, the user has indicated intent via a search or visiting some site of interest. Google associates ads based on the content which is based on the users intent to find information. Facebook for their newsfeed and ads on the right seemed to inject ads right into content and force some portion of its users to see them. The user likely never wanted or had any intent on seeing anything but friends posts. Thus its not surprising many users may not participate with clicks. Its interesting from the article on bus insider that the click thru rate is high for news feeds. I suspect that forcing ads in the middle of a friend to friend conversation gets the users attention and some clicks. However, is it what a user really wanted to do in the news feed. The user wants friend-to-friend information. Facebook for the news feed ad inclusion reminds me of TV infomercial or tv ads but on a channel that the user themselves value. A bad experience overall. What can drive real conversions is user intent. A user wants to find information or opts in to an ad channel, then you'll get very good click thrus and conversions. Thats why i like Google's model so much. However, google suffers from a hit or miss approach on actual content and its value. however, as we know, the page rank/etc... tries to make computers get a good match. i think if we can have a social fabric that is truely social and valuable and not polluted by injected ads that may be very very valuable. I think Facebook could suffer a demise more and more for this ad strategy they have. Ads, promotions, attractions should be a fun and willing experience not a forced one. Perhaps this is an idealist view. comments ?