Interesting application of what I call the 'Top Gear Effect.' Top Gear UK is produced for BBC. They aren't beholden to sponsors and therefore their reviews com

Interesting application of what I call the 'Top Gear Effect.' Top Gear UK is produced for BBC. They aren't beholden to sponsors and therefore their reviews come across as being less biased than sponsored shows (so long as the product is not British). Because they have the largest viewership on the planet, companies continue to give them cars regardless of the outcome of the review. If Top Gear US tried doing some of the reviews that UK does, they would lose sponsorships or even access to entire product lines. This has lead to a dramatic restructuring of the show that ONLY does reviews when they can be positive.