The problem is user commercial intent: "I need to spent $3600 on a new thing for my thing. I'd better search the web with Google to find it." "I need to find o

The problem is user commercial intent: "I need to spent $3600 on a new thing for my thing. I'd better search the web with Google to find it." "I need to find out what my ex-girl friend did last Saturday. I'd better go to Facebook." The average Facebook cost per click is about $0.80. I would be a buyer at $0.04 cost per click.