I agree that LinkedIn is doing some really cool stuff with their ad tools. However, while the targeting is really useful, people are just less engaged with Lin

I agree that LinkedIn is doing some really cool stuff with their ad tools. However, while the targeting is really useful, people are just less engaged with LinkedIn as a whole. The best piece of advice I got for improving our LinkedIn ads was to target groups, since people that are in the groups pages tend to be much more engaged with the page than anywhere else on LinkedIn. Excited to see where they go though.