> I have had terrible luck with facebook advertising, but we get great results when people share their bike rides on our site using facebook. Well I think that

> I have had terrible luck with facebook advertising, but we get great results when people share their bike rides on our site using facebook. Well I think that's an interesting point—this isn't what I typically think of with facebook advertising (i.e. "like" shopping). Figuring out a way for users to demonstrate to other users the value of your product is pretty much ideal, though—it scales very well and I would imagine it's much, much more effective than traditional, sidebar advertisements. Why don't they emphasize this more? I would assume likes are more valuable to them directly as opposed to advertisers....