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A few things: 1) Facebook allows you to do some ridiculous targeting, that when combined with retargeting can create some powerful stuff. Check out Marty Weint

A few things: 1) Facebook allows you to do some ridiculous targeting, that when combined with retargeting can create some powerful stuff. Check out Marty Weintraub and your head will explode. 2) Our Facebook ads (esp. retargeting w/perfect audience in the news feed) work far better than Google and Goog retargeting. 3) We've found Facebook ads to be great re-engagement tools. People who created an account but have been in-active or didn't complete setup are re-engaging via Facebook ads, leading to more active users. YMMV of course, and being dumb with any ad dollars is always a bad idea—regardless of platform.

kposehn 13y ago
Ahh, Marty. He rules and is probably one of the best FB marketers out there.
- morganb180 13y ago
  He really does. The talk he gave at Mozcon 2012 basically fried the audience's brain. And the way he combines targeting w/cross-platform marketing is unreal.
thomasd 13y ago
Yes, exactly! I'll like to add a few more points. - The approval process for FB ads is dead simple. Ads are usually approved in minutes vs Google day(s) long wait. The longest it'll probably take is a 1 to 2 hours (usually as a result of a new image upload). This makes it very easy to iterate and improve upon your result - FB gives pricing flexibility. You can choose whether the objective is for branding (CPM) or if you're looking for conversion (CPC, CPA). The ad units lets you focus on your objective
- morganb180 13y ago
  Agreed. I also like the bulk uploader and power editor. It's easy to launch 200 variations of ads in a matter of minutes.
Domenic_S 13y ago
Could you recommend one Marty Weintraub resource to read for someone who knows basically nothing about FB marketing and just wants to have an exploded-head experience?
- morganb180 13y ago
  Sure thing: - Mozcon talk 2012: Persona Modeling Unhinged: the Zen of Whole Customer http://teamtreehouse.com/library/mozcon-2012/persona-modeling-unhinged-the-zen-of-whole-customer http://teamtreehouse.com/library/mozcon-2012/persona-modelin... - His blog is great for daily inspiration: http://www.aimclearblog.com/ http://www.aimclearblog.com/ - Killer Facebook Ads (his book): http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-Advertising/dp/1118022513/ http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-Adver... (might be an affiliate link, but not mine—copied it from his site)

kposehn 13y ago

Ahh, Marty. He rules and is probably one of the best FB marketers out there.

morganb180 13y ago
He really does. The talk he gave at Mozcon 2012 basically fried the audience's brain. And the way he combines targeting w/cross-platform marketing is unreal.

thomasd 13y ago

Yes, exactly! I'll like to add a few more points. - The approval process for FB ads is dead simple. Ads are usually approved in minutes vs Google day(s) long wait. The longest it'll probably take is a 1 to 2 hours (usually as a result of a new image upload). This makes it very easy to iterate and improve upon your result - FB gives pricing flexibility. You can choose whether the objective is for branding (CPM) or if you're looking for conversion (CPC, CPA). The ad units lets you focus on your objective

morganb180 13y ago
Agreed. I also like the bulk uploader and power editor. It's easy to launch 200 variations of ads in a matter of minutes.

Domenic_S 13y ago

Could you recommend one Marty Weintraub resource to read for someone who knows basically nothing about FB marketing and just wants to have an exploded-head experience?

morganb180 13y ago
Sure thing: - Mozcon talk 2012: Persona Modeling Unhinged: the Zen of Whole Customer http://teamtreehouse.com/library/mozcon-2012/persona-modeling-unhinged-the-zen-of-whole-customer http://teamtreehouse.com/library/mozcon-2012/persona-modelin... - His blog is great for daily inspiration: http://www.aimclearblog.com/ http://www.aimclearblog.com/ - Killer Facebook Ads (his book): http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-Advertising/dp/1118022513/ http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-Adver... (might be an affiliate link, but not mine—copied it from his site)