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Our experience has been that FB ads for a particular service/site work well for about a week, and then the cost quickly rises to the point where it's no longer
by jliptzin 13y ago
Our experience has been that FB ads for a particular service/site work well for about a week, and then the cost quickly rises to the point where it's no longer worth advertising there.
- the_watcher 13y agoThat's about right. Their ads do have an insanely short shelf life relative to other paid ads. You have to be aware of this and plan for it. However, an engaging ad will continue serving long after you stop paying for it, which helps mitigate this.