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Facebook advertising has been a massive win for us, and we are seeing > 80% of our Facebook customers are new. It's simply a huge piece of the internet that we
by the_watcher 13y ago
Facebook advertising has been a massive win for us, and we are seeing > 80% of our Facebook customers are new. It's simply a huge piece of the internet that we were not hitting, because, while the intent piece of Google search is great, there are many people who don't even know our product exists. TV advertising has developed the way it has for a reason.
- duaneb 13y agoHave you controlled for all factors? This seems like circumstantial evidence at best; just because facebook customers are new doesn't imply that the improvement is due to facebook.
- the_watcher 13y agoYou are right, we could definitely do more work on controlling all factors here. However, the numbers are so staggering (80% of a not insubstantial group of customers - something we haven't seen in any of our other channels), coupled with the anecdotal evidence we've gathered from surveys and monitoring the comments we get on Facebook (I know, not data, but in the absence of data, I make do) that it seems likely. This is also something that AdRoll has seen - they only see ~19% overlap between people who click through their general display and FBX ads (I haven't seen the study, but they imply that they did some extensive research here).