4 ms·
We found Facebook PPC ads to be about twice as expensive as they are worth, and well under-performing Google. We shut it down. But that was based on direct conv
by jccooper 13y ago
We found Facebook PPC ads to be about twice as expensive as they are worth, and well under-performing Google. We shut it down. But that was based on direct conversions; I guess if you're doing branding you might have a different calculus.
But I'm not surprised to find that other companies don't find it worthwhile either. I'm not putting much effort into the "free" art of FB marketing either.
- thomasd 13y agoHmm, this is interesting. What we've found is the direct opposite. Facebook is 4 times cheaper than Google for us. But I suppose the nature of our companies are different. We're in the movie industry and Google search on movies that were released a couple of months ago are almost always queries looking for pirated sources.
- jccooper 13y agoInteresting. I can imagine how ads on such searches would do poorly! We sell custom bottle caps, and usually people searching for terms in that area are looking for something like us (or us in particular) and are ready to buy. So search advertising is good for us; but even targeted to home brewers we didn't get much traction off Facebook, where people aren't usually looking to buy. It was worth a try, but not a good fit for us. I do think it has some general branding/awareness use, but that's hard to quantify, and we don't really need that right now, certainly at FB's prices.
- kposehn 13y agoHaving spent a ton of my own money on FB, I can say it does work in many instances, especially with direct response (like what you were trying). It could easily be targeting too large of a demographic or simply not having ads/landers tailored to your audience. It could simply be a product that is not well suited to selling on Facebook as well, which I've seen plenty of times.