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Google Ads target people who can't tell the difference between search results and ads. LinkedIn succeeds because they have ads people actually want to click—vi
by duaneb 13y ago
Google Ads target people who can't tell the difference between search results and ads.
LinkedIn succeeds because they have ads people actually want to click—virtually everyone needs employment, and generally jobs are far more valuable than anything else advertised online. Any given ad for employment will be many, many, many times more interesting to any given person than any given ad on the internet will be.
Facebook has very little worth selling to a young audience that will never click online ads. Who goes to Facebook to find ways to spend money? It's a social network with little relevance to commercial interests (for end users).
Market-specific businesses will almost always beat out the special interests—facebook would probably get more money selling users to specialized advertising customers on demand, or even getting users to pay to make ads/stupid "features" (Games! Anything involving microtransactions! Bugging me to like things I have no desire to like!) go away.
Speaking of which, how is the model of pay-to-remove-ads not more prevalent? Surely it wouldn't REDUCE profits.
- c0ur7n3y 13y agoWell, I think Facebook would have a hard time making the transition from advertisers being their customers to users being their customers. They'd have to listen to their users if they did that. That sounds expensive.
- duaneb 13y ago> They'd have to listen to their users if they did that. That sounds expensive. You know what else is expensive? When everyone hates your brand.
- the_watcher 13y ago>> Facebook has very little worth selling to a young audience that will never click online ads. The numbers have shown that this is provably false.
- duaneb 13y ago> The numbers have shown that this is provably false. I'd love to be proven false! Hit me.
- the_watcher 13y agohttp://venturebeat.com/2013/06/27/facebook-news-feed-ads-generate-49x-more-clicks-at-45-less-cost-study/ http://venturebeat.com/2013/06/27/facebook-news-feed-ads-gen... "news feeds ads have a massive 21 times higher clickthrough rates than standard web retargeting ads." That was just the first results from a Google search of "Facebook ad clicks." Here's another that only focuses on their YOY improvement, but it's strong evidence that people do click on their ads: http://mashable.com/2013/10/28/facebook-ad-success-q3/?utm_medium=feed&utm_source=rss http://mashable.com/2013/10/28/facebook-ad-success-q3/?utm_m...
- hasker 13y agoI suppose you feel the same way about TV ads?