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Likes prevent people from leaving. They let your potential customers browsing your site know "hey, we're not a scammer there are real people who bought and love

Likes prevent people from leaving. They let your potential customers browsing your site know "hey, we're not a scammer there are real people who bought and loved our products and services, here's a authentic list of them."

duaneb 13y ago
> They let your potential customers browsing your site know "hey, we're not a scammer there are real people who bought and loved our products and services, here's a authentic list of them." More like "We will annoy you with social network notifications, sell your data, and pollute your facebook page". EDIT: Certainly not everyone, but if you ignore the downsides you're not spending your money well. Being polite with respect to interacting with your customer is value in itself, and you cheapen your brand by including social buttons. Even the choice of button matters: including a share button treats me with more respect than like buttons AND provides a much higher quality recommendation for your brand per click, even if the clicks go down. If you're advertising on Facebook without testing which provides better numbers at the end of the quarter, you're probably not spending your money as well as you could.
- ChrisNorstrom 13y ago
  You're following ideology over reality. You have a one sided point of view, a negative one at that, and where... may I ask is your e-commerce site that's devoid of "cheapening" social buttons? I've got thousands in revenue at my little http://dayonepp.com http://dayonepp.com store. And why are you so negative and hostile towards something over 1 billion people signed up for?
moron4hire 13y ago
But does it? That's the rationalization, but does it actually? I see a million likes on a page and I think "someone paid for a million likes". Does it actually translate to sales? Or is it all just the ol' 90s hitcounter? And since I acknowledge that it must work for someone (just like Nigerian Prince Scams work on someone), the more important question is, "and is it worth the effort and cost?" I could spend weeks building a social following for a local business, or I could run a coupon deasl.
- the_watcher 13y ago
  Don't think of likes as "getting someone to like my page will make them more likely to buy." You need to think of them as "this increases the network of people who will interact with my content, ads or otherwise, thus spreading them to their friends organically (so I don't pay)." This actually should discourage people from buying scammy likes, because that network will be substantially more valuable if it is more representative of who you want to reach.
- ChrisNorstrom 13y ago
  1) YOU are NOT the average customer. You're one of us, you're immune to most of the social media marketing that consumers pay attention to. 2) It's FREE. Create a facebook page for your business, upload a photo, copy paste the like box code and call it a day. Jesus Christ what do you have to lose?

duaneb 13y ago

> They let your potential customers browsing your site know "hey, we're not a scammer there are real people who bought and loved our products and services, here's a authentic list of them." More like "We will annoy you with social network notifications, sell your data, and pollute your facebook page". EDIT: Certainly not everyone, but if you ignore the downsides you're not spending your money well. Being polite with respect to interacting with your customer is value in itself, and you cheapen your brand by including social buttons. Even the choice of button matters: including a share button treats me with more respect than like buttons AND provides a much higher quality recommendation for your brand per click, even if the clicks go down. If you're advertising on Facebook without testing which provides better numbers at the end of the quarter, you're probably not spending your money as well as you could.

ChrisNorstrom 13y ago
You're following ideology over reality. You have a one sided point of view, a negative one at that, and where... may I ask is your e-commerce site that's devoid of "cheapening" social buttons? I've got thousands in revenue at my little http://dayonepp.com http://dayonepp.com store. And why are you so negative and hostile towards something over 1 billion people signed up for?

moron4hire 13y ago

But does it? That's the rationalization, but does it actually? I see a million likes on a page and I think "someone paid for a million likes". Does it actually translate to sales? Or is it all just the ol' 90s hitcounter? And since I acknowledge that it must work for someone (just like Nigerian Prince Scams work on someone), the more important question is, "and is it worth the effort and cost?" I could spend weeks building a social following for a local business, or I could run a coupon deasl.

the_watcher 13y ago
Don't think of likes as "getting someone to like my page will make them more likely to buy." You need to think of them as "this increases the network of people who will interact with my content, ads or otherwise, thus spreading them to their friends organically (so I don't pay)." This actually should discourage people from buying scammy likes, because that network will be substantially more valuable if it is more representative of who you want to reach.
ChrisNorstrom 13y ago
1) YOU are NOT the average customer. You're one of us, you're immune to most of the social media marketing that consumers pay attention to. 2) It's FREE. Create a facebook page for your business, upload a photo, copy paste the like box code and call it a day. Jesus Christ what do you have to lose?