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Nobody says you have to read or click them... There's a huge difference in ad types... Branding alone is worth a lot... You think McDonalds tells ABC that they

Nobody says you have to read or click them... There's a huge difference in ad types... Branding alone is worth a lot... You think McDonalds tells ABC that they have to guarantee a set amount of people to come into their stores after an ad of theirs airs on their channels? No. Just viewing the ad is very beneficial... Same thing with advertising on the internet, you don't have to click every ad, or even read it... Some ads pay just for being in the viewing area of the user.

xpressyoo 13y ago
@KillSwitch, "active" ad-avoiders use ad-blockers and "passive" ad-avoiders ignore them, leading to the same output, i.e. no revenue (CPC, 2/3 of all online advertising compensation methods, and growing). Now let's take the case of Gmail, Gmelius gives the possibility to its users to hide ads but does NOT block the parsing of messages by Google and so the gathering of information used by Adsense to propose "customized ads" on other domains. Now, you don't seem to take into account the fact that this overflow of ads we have to face (more and more) on a daily basis actually encourages people to become active or passive ad-avoiders, decreasing then the income generated by ads. I clearly think this kind of business model is not viable over the long-run...