I should add that this word cost us 89 users directly (14% less people opened the email, 91% of people who open the email convert to an account). I don't yet h

I should add that this word cost us 89 users directly (14% less people opened the email, 91% of people who open the email convert to an account). I don't yet have the volume of data to understand word of mouth virality, but we see a big spike of signups every time we do a batch of invites, so losing 1 user costs us more than 1 user...