Current Matchbook offer seems quite humble. Publishers will be naturally reluctant to sell their $22 books for $2 but I hope they'll understand very soon that t

Current Matchbook offer seems quite humble. Publishers will be naturally reluctant to sell their $22 books for $2 but I hope they'll understand very soon that this isn't actually a discounted sale. It's either extracting more money from past sales or making future sales more likely to happen (and also extracting more money from them).