Agreed. It's seductive though; 'designing' the marketing site also involves imagining all those users that are going to visit the site and know instantly that i

Agreed. It's seductive though; 'designing' the marketing site also involves imagining all those users that are going to visit the site and know instantly that it solves their problem. Marcelo Calbucci provides a good checklist of reasons your Startup will or won't fail http://blog.calbucci.com/2013/09/10-reasons-your-startup-will-fail.html http://blog.calbucci.com/2013/09/10-reasons-your-startup-wil.... You're unlikely to fail if the "logo was ugly, or the name of the company was bad"