"ok, now you've made it big - tell us about the times you didn't" That's better than the "Founders that almost made it" idea. Knowing that they had it in them

"ok, now you've made it big - tell us about the times you didn't" That's better than the "Founders that almost made it" idea. Knowing that they had it in them to succeed makes their failures more instructive. It also lends some credibility to their analysis of why they failed.