I was psyched about this marketing technique, and social design project from the get go. Even though it's not quote massive collaboration, there is a powerful s

I was psyched about this marketing technique, and social design project from the get go. Even though it's not quote massive collaboration, there is a powerful search implementation being leveraged in having many problem solvers hitting it from different directions simultaneously. Fascinating if this technique can be applied to other problems (akronim totally agree). I wrote up something back in April (but the Harvard group did a better job). The Big Shift (Harvard group): http://blogs.harvardbusiness.org/bigshift/ http://blogs.harvardbusiness.org/bigshift/ just check out their many posts on collaborative design My link:http://www.victusspiritus.com/2009/04/25/the-search-power-of-collaborative-design/ http://www.victusspiritus.com/2009/04/25/the-search-power-of...