> The fact Google is still providing this data to people who do paid advertising By "this data", I presume you mean "traffic data grouped by keyword"? Or are

> The fact Google is still providing this data to people who do paid advertising By "this data", I presume you mean "traffic data grouped by keyword"? Or are you saying that the search query is passed unfiltered along with the request for individual ad clicks? AdWords can provide aggregate keyword traffic data easily without compromising privacy. In order for Google Analytics, and similar software, to provide aggregate keyword traffic data, the data would have to be bundled with each request. The more data a website receives about you simultaneously, the less privacy you have. Previously, a website would get your IP address, your user agent and your search query, and at the same time have the ability to inject a tracking cookie. The IP address I use is registered to me in RIPE, so in my case it would be trivial to connect my search term to my name and address. If I visited unencrypted sites, secret agents monitoring the Intertubes would be able to store my search queries. Is this kind of data really available in AdWords?