If this is about privacy, what about stop capturing search data at all? Eliminate all user personalization and search history, as if you weren't logged in. No m

If this is about privacy, what about stop capturing search data at all? Eliminate all user personalization and search history, as if you weren't logged in. No more privacy issues, NSA court orders, etc. Of course, this won't ever happen. This is not about privacy. This is about posing as a company that cares about privacy. It's easier to deal with some upset marketers rather than governments pushing for stronger regulations and anti-tracking measures, given the total lack of self-regulation (third-party cookies, anyone?).