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They are for users to talk to other users. Not everyone knows about StackExchange. And you can get there from the support site, which is a good place for a user

• lukifer 13y ago
  Apple could vastly improve their user experience if they embraced StackExchange and linked there directly.
  • Steko 13y ago
    Right where most of the items have 0 responses and it's aimed at power users. Maybe everyone who think they can easily one up Apple's award-winning-by-a-mile-over-the-rest-of-the-industry customer service should start making phones and show us all how it's done.
    • lukifer 13y ago
      When Apple provides customer service directly, it's nearly always stellar, but their user-to-user support forums tend to vary between "deserted wasteland" and "noise factory". Apple's philosophy is deliver a kick-ass experience, or if they can't, then do nothing at all. If they can't deliver as good of an experience as StackExchange at minimum, and ideally employ real staff to answer questions, they should archive the forums and advise users to take advantage of the rest of the internet.