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> I also don't see how I can make a landing page without screenshots. Use thumbnails with copy about benefits. That's what we did. > How do you flesh out a l
by kareemm 13y ago
> I also don't see how I can make a landing page without screenshots.
Use thumbnails with copy about benefits. That's what we did.
> How do you flesh out a landing page when you just have an idea?
We talked to customers about their problems - we reached out to people through our networks and cold emailed them. We understood their problems first, then were able to create a landing page with fake thumbnails of the interface. We wrote copy detailing benefits (save time / save money / make money) of the product. The goal of the landing page was to get more people who we could talk to to validate our idea.
It didn't matter that the product didn't look anything like the thumbnails.
The only code we wrote was to hook up the landing page to Mailchimp.