Great article. This is something that, logically, makes a ton of sense... yet very few entrepreneurs do. I published a Slideshare last week with some tactical

Great article. This is something that, logically, makes a ton of sense... yet very few entrepreneurs do. I published a Slideshare last week with some tactical tips on performing the interviews: http://www.slideshare.net/ZacharyCohn/18-customer-interview-tips http://www.slideshare.net/ZacharyCohn/18-customer-interview-... [Full disclosure- my company teaches big companies about this stuff. We publish a lot of free content as A) Content marketing, but B) as a way to help our startup friends.]