I've never understood the nickel and dime-ing of customers. Ok, I can understand it from certain perspectives but... here's the deal. Wireless carriers? Want

I've never understood the nickel and dime-ing of customers. Ok, I can understand it from certain perspectives but... here's the deal. Wireless carriers? Want to gain a large amount of market share ASAP? Give every 1000 text messages free/month and make unlimited like $5. I'm 27, so I almost never text. However if I date some 23 year old, she'll text me incessantly. Kids? Yeah, we're well aware. They can't live without it. Every carrier can charge and co-exist peacefully, but the first one to knock down that wall will get a good surge of conversions. Sure, other carriers will eventually follow, but now people may not have any motivating reason to switch back, plus the possible inertia of the contract they're in. Their overall revenue will hopefully be around the same, and they've managed to damage their competitors who were slow to follow suit. ----- Next year's WWDC, the big iPhone "boom" feature? My guess is the must-have feature for the USA will be AT&T no longer being the exclusive carrier.