There's a lot of this that I agree with, but there's also a lot of it that is limited by personal experience. I for one have never had a fight on Twitter - the

There's a lot of this that I agree with, but there's also a lot of it that is limited by personal experience. I for one have never had a fight on Twitter - the closest thing being when I complained about my poor Comcast service - so I can't say I resonate with all of these things. However, something that should be pointed out: brevity is not inherently the cause for misunderstanding. Brevity is a constraint. Don't try to say hard things in fewer words if you don't understand wit. And, perhaps as importantly, don't say witty things who don't understand them. This is a lesson every good marketing class will teach you, and Ogilvy preached: "Our business is infested with idiots who try to impress by using pretentious jargon." But, I suppose when you force the masses to be brief, they won't think of Ogilvy.