The old "So you want to be a success at selling?" training video starring John Cleese has a wonderful example of (roughly) the Five Whys applied to sales. (It

The old "So you want to be a success at selling?" training video starring John Cleese has a wonderful example of (roughly) the Five Whys applied to sales. (It can be seen at http://www.videoarts.com/sales-and-negotiation/so-you-want-to-be-a-success-at-selling/ http://www.videoarts.com/sales-and-negotiation/so-you-want-t... at 15:15 , but alas only after registration now.)