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I am assuming when you mean digital, we got the leads online. Digital:60% Non-Digital:40% SME:90% Enterprises:10% Obviously, though the number of Enterprise
by nutanc 13y ago
I am assuming when you mean digital, we got the leads online.
Digital:60%
Non-Digital:40%
SME:90%
Enterprises:10%
Obviously, though the number of Enterprise customers are less, their pie in the revenue is much more as they pay a lot :)
- codelust 13y agoThanks! No, was not asking about lead sourcing. More on the lines that I'd consider an e-commerce company a digital company, while I'd think of an FMCG company as primarily non-digital. In digital companies, the product awareness tends to be higher, so product education is a smaller chunk of the sales process. It mostly boils down to commercials. Non-digital, education forms a big chunk. This results in different approaches/cycles -- is what I have seen. Thus the question :)
- nutanc 13y agoOh!Ok. Even in that case, its around the same. I would say Digital:65% Non-Digital:35%