Don't hate them for good marketing! I think the lifetime value of a VPN customer is >$50 (accounts tend to churn but it is be same people getting new ones, in

Don't hate them for good marketing! I think the lifetime value of a VPN customer is >$50 (accounts tend to churn but it is be same people getting new ones, in my experience with VPNs from before; users either fall into the long term customer bucket or use then for single purposes). I've only seen their ads or promo stuff in very targeted places, as well as bitcoin (which is more them sponsoring it due to early involvement with bitcoin), so even high cpm would make sense. People go to " top VPN provider" lists with intent. I see anchor free and hidemyass much more in general ads and forums. AF is free and ad supported, and mega capitalized, so that is probably why they go for random high volume stuff