If you read far enough, the article actually suggests ad avoidance isn't so bad. Another point to Bettridge: http://en.wikipedia.org/wiki/Betteridge's_law_of_h

If you read far enough, the article actually suggests ad avoidance isn't so bad. Another point to Bettridge: http://en.wikipedia.org/wiki/Betteridge's_law_of_headlines http://en.wikipedia.org/wiki/Betteridge's_law_of_headlines Also, I really liked the linked article on gaze aversion, which argues that smartphones are a bigger threat than DVRs: http://adage.com/article/adagestat/smartphones-a-bigger-distraction-dvrs/227725/ http://adage.com/article/adagestat/smartphones-a-bigger-dist... Or on the internet, it's not really ad block, it's the fact that I can't remember the last time I watched a show on one screen at home without easy access to a second screen to flip through cat pictures or whatever during (muted) commercials. Guess I'm not the only one. > Anyone who can reach the unreachable for even a moment has their hands on gold. Is targeted door-to-door sales the next big thing?