So the author is complaining that Microsoft is restricting a contest designed to get users to download IE8 to, uh, users of IE8? If they _didn't_ do that, why

So the author is complaining that Microsoft is restricting a contest designed to get users to download IE8 to, uh, users of IE8? If they _didn't_ do that, why would they run a contest at all? Would having a Firefox user win the contest justify the marketing expense? I agree that the promo is pretty thoughtless, but I'm not sure there was any thought put into this criticism either.