"Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV,

"Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day." Maybe, but I think those ads tend towards the "effective if people see the logo many times per day" sort of ads. You are likely to see the ad for a moment before pulling out your phone, or while you exit the bus, etc. So maybe a major fast food chain will put its logo there, just to remind you that they exist and to increase the chance that you eat there for lunch.