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Or not... Assuming your figure is even remotely correct, it's a pittance -- especially considering the budget to make that ad. And a dozen years ago they'd have

Or not... Assuming your figure is even remotely correct, it's a pittance -- especially considering the budget to make that ad. And a dozen years ago they'd have gotten a lot more. Plus, it's not exactly easy to trace those $15M now, is it? It's not as if they were placing a cookie or a but on those TV viewers. They're spending it blindfolded. Admittedly, there's more to ads than just selling. There's also a brand factor and a "you made the right decision to already buy this" factor. Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day.

betterunix 13y ago
"Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day." Maybe, but I think those ads tend towards the "effective if people see the logo many times per day" sort of ads. You are likely to see the ad for a moment before pulling out your phone, or while you exit the bus, etc. So maybe a major fast food chain will put its logo there, just to remind you that they exist and to increase the chance that you eat there for lunch.