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TV ads are still a growing business according to TFA. Mm... In other news, people still go to the bathroom, fetch a snack, walk their dog, etc. during TV ads.

TV ads are still a growing business according to TFA. Mm... In other news, people still go to the bathroom, fetch a snack, walk their dog, etc. during TV ads. And more recently, browse their tablet or smartphone. Try this poll around you: You watch TV with: [ ] No other screen on hand [ ] One other screen (e.g. tablet, smartphone or laptop) [ ] Two screens [ ] Three or more screens Then consider the price advertisers pay for "your attention" and have a good laugh.

nemothekid 13y ago
Its hard to laugh unless you know the financials. If advertisers are paying 10 million dollars for super bowl ads and getting a 15 million dollar return then they are the ones laughing at your naivete.
- ddebernardy 13y ago
  Or not... Assuming your figure is even remotely correct, it's a pittance -- especially considering the budget to make that ad. And a dozen years ago they'd have gotten a lot more. Plus, it's not exactly easy to trace those $15M now, is it? It's not as if they were placing a cookie or a but on those TV viewers. They're spending it blindfolded. Admittedly, there's more to ads than just selling. There's also a brand factor and a "you made the right decision to already buy this" factor. Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day.
  - betterunix 13y ago
    "Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day." Maybe, but I think those ads tend towards the "effective if people see the logo many times per day" sort of ads. You are likely to see the ad for a moment before pulling out your phone, or while you exit the bus, etc. So maybe a major fast food chain will put its logo there, just to remind you that they exist and to increase the chance that you eat there for lunch.

nemothekid 13y ago

Its hard to laugh unless you know the financials. If advertisers are paying 10 million dollars for super bowl ads and getting a 15 million dollar return then they are the ones laughing at your naivete.

ddebernardy 13y ago
Or not... Assuming your figure is even remotely correct, it's a pittance -- especially considering the budget to make that ad. And a dozen years ago they'd have gotten a lot more. Plus, it's not exactly easy to trace those $15M now, is it? It's not as if they were placing a cookie or a but on those TV viewers. They're spending it blindfolded. Admittedly, there's more to ads than just selling. There's also a brand factor and a "you made the right decision to already buy this" factor. Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day.
- betterunix 13y ago
  "Still, ever noticed those ads at bus stops, next to which virtually every bystander is busy using their smartphone? Methinks the returns in those, like on TV, are getting lower by the day." Maybe, but I think those ads tend towards the "effective if people see the logo many times per day" sort of ads. You are likely to see the ad for a moment before pulling out your phone, or while you exit the bus, etc. So maybe a major fast food chain will put its logo there, just to remind you that they exist and to increase the chance that you eat there for lunch.