Out of which perhaps only ex-pos gets it right when it comes to a landing page. Avero's headline is somewhat of a turn off ("Wait, what app? Why do I need this

Out of which perhaps only ex-pos gets it right when it comes to a landing page. Avero's headline is somewhat of a turn off ("Wait, what app? Why do I need this app?"), Euclid's page sounds like a MBA wrote it (Maximize your custom...done, I'm not reading that), and restaurantsciences comes off as way too much of a corporate braggard, no offense intended.