I'd say the real value is in the statement "Make smarter decisions and increase revenue". I'd concentrate the focus of the page on walking them through a concr

I'd say the real value is in the statement "Make smarter decisions and increase revenue". I'd concentrate the focus of the page on walking them through a concrete example of what insight would lead to what actions which would lead to what increase in revenue. If you make a compelling case for that, that'll give them the motivation to sign up and input the data. Motivation is the single biggest determinant of conversion.