Marketing around release. When live launched it sounded like a PR move to bring their "online strategy" under one unified brand name. Basically no reason to l

Marketing around release. When live launched it sounded like a PR move to bring their "online strategy" under one unified brand name. Basically no reason to look if you didn't like MSN. With the bing launch there was more of a "we are doing something different and actually trying to compete" feel to the whole thing. That actually made me curious enough to try it.