Is that really true? I don't recall the product rolled out at the Live launch as having much of a distinguishing value proposition. Bing, on the other hand, i

Is that really true? I don't recall the product rolled out at the Live launch as having much of a distinguishing value proposition. Bing, on the other hand, is notably different than Google in several respects, so first-time visitors have a "take away" from the experience. If the purpose of the rollout ad blitz is to "induce trial", it's up to the quality of the match between the product and the product positioning to get people back for subsequent visits.