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> This happened in 2011 with Final Cut Pro. Apple lost a lot of video editors, and my understanding is that their mindshare didn't bounce back. That’s a myth.
by Samuel_Michon 13y ago
> This happened in 2011 with Final Cut Pro. Apple lost a lot of video editors, and my understanding is that their mindshare didn't bounce back.
That’s a myth. Out of the 100 editors I know only 2 left for Premiere, and they would’ve gone regardless of what Apple did. Others were already only using Avid, they never switched the Final Cut. The actual users of Final Cut 7 continued to use FCP7 or waited to switch to FCP X when it had all the features they needed. Right now, in my experience, about three quarters of those people have switched to FCP X, and I hear nothing but positive stories about it.
- graeme 13y agoAh, interesting. Do you have any stats on this? I was just going on anecdotes from news articles.
- Samuel_Michon 13y agoI don’t think there are any general stats on what video editing professionals use, as they work in a lot of different fields. Big budget motion picture editors have always used Avid and most will continue to do so – MPEG and ACE stats are therefore not very relevant. Some indies shoot with RED, ARRI Alexa, or HDSLRs – many of them do use FCP. FCP is more popular with ad agencies, TV production companies, documentary filmmakers, and education. On the online community for documentary filmmakers, The D-Word, the software most frequently mentioned is FCP. The same can be witnessed on 5dplanet, a forum for freelancers and indies who shoot with HDSLRs. Also telling: the comments on an article[1] about switching from FCP to PP; all of the commenters indicate they won’t fully switch to PP. That article is at a very popular site for indie filmmakers. Even Cinema Editor Magazine (the ACE quarterly) wrote in its latest review of PP: “Premiere Pro doesn’t seem quite ready for a multi-editor, multi-camera, scripted series or feature.”[2]. This is all circumstantial evidence, but combined with my own experiences and what I have seen and heard from colleagues, I am pretty confident that the number of people who left FCP after the release of FCP X is minimal. Now, that’s not to say those people don’t also have PP – I have PP, but that’s because it comes with Adobe Creative Cloud, not because I chose it. In my experience, the people who switched from FCP to PP or Avid did so because they wanted to use Windows based computers. Remember that Apple has neglected its Pro line of desktops for quite some time. Xserves are gone, the Mac Pro hasn’t been updated in years – until the new Mac Pro announcement earlier this year, many professionals considered switching to Windows workstations. [1] http://nofilmschool.com/2011/07/import-final-cut-pro-7-project-adobe-premiere/ http://nofilmschool.com/2011/07/import-final-cut-pro-7-proje... [2] http://www.cinemaeditormagazine.com/ http://www.cinemaeditormagazine.com/