I had this happen on an app I worked on before, but it was accepted on appeal. From what I have seen in the App Store, I think standard procedure is to reject

I had this happen on an app I worked on before, but it was accepted on appeal. From what I have seen in the App Store, I think standard procedure is to reject "basic" looking apps like this as a matter of process. The thinking is that rejecting them weeds out the spammers who won't bother appealing the rejection, and people who actually appeal are obviously more emotionally invested in the app, which leads to a higher chance of being accepted.