I had the opposite reaction. I briefly scanned the page for price first, and didn't immediately notice the rest of this sentence. > And at £319/$499 you'll be

I had the opposite reaction. I briefly scanned the page for price first, and didn't immediately notice the rest of this sentence. > And at £319/$499 you'll be making a saving of over 50% of the eventual retail price. At "only" $499, I figured, it's probably of lesser quality. A quality chair, and I'm not claiming $999 automatically makes this chair so, is an investment for a decade, which puts price in perspective.