3 ms·

Agreed - I wouldn't be surprised if this is the creator's grand strategy though. Sell the first premium version at a high price to help cover the initial costs,

Agreed - I wouldn't be surprised if this is the creator's grand strategy though. Sell the first premium version at a high price to help cover the initial costs, then build more affordable versions once the majority of R&D has been completed. Very much like Tesla's strategy.

johnwatson11218 13y ago
My thoughts exactly. Why doesn't what he was saying in the video apply to these offerings (which I can buy right now btw) http://www.sitbetter.com/view/chair/egc-ergo-saddle-stool/ergocentric-ergonomic-sit-stand-saddle-stool/ http://www.sitbetter.com/view/chair/egc-ergo-saddle-stool/er... http://www.sitbetter.com/view/chair/sto-ball-chair/the-original-evolution-exercise-ball-chair/ http://www.sitbetter.com/view/chair/sto-ball-chair/the-origi...
Cthulhu_ 13y ago
Except Tesla hasn't built an affordable car yet. You could argue the same for Dyson's vacuum cleaners, which are still premium devices much more expensive than regular vacuums.
- ericmsimons 13y ago
  Originally stated by Elon Musk: 1. Build sports car 2. Use that money to build an affordable car 3. Use that money to build an even more affordable car 4. While doing above, also provide zero emission electric power generation options Tesla is on schedule with their strategy; they obviously can't just jump from step 1 to 3. We'll see if they can move from step 2 to 3, but their success from 1 to 2 is super promising IMO. This is actually a very common strategy for introducing new technology to the market. It seems like this strategy was applied for the initial iPhone as well, as it originally cost $600 (far more than any other phone on the market). Pretty soon it was $400, and then after a generation or two, you could purchase one for $200.
  - subsystem 13y ago
    The iphone is a poor example as the original wasn't carrier subsidized. There were a number of phones that unsubsidized were just as expensive as the original iphone. The cheapest unlocked iphone you can buy today is still $450.
- busterarm 13y ago
  http://teslarumors.com/Teslanomics.html http://teslarumors.com/Teslanomics.html Except they have. It's just that the costs are mostly up-front vs over time as with ICEs.

johnwatson11218 13y ago

My thoughts exactly. Why doesn't what he was saying in the video apply to these offerings (which I can buy right now btw) http://www.sitbetter.com/view/chair/egc-ergo-saddle-stool/ergocentric-ergonomic-sit-stand-saddle-stool/ http://www.sitbetter.com/view/chair/egc-ergo-saddle-stool/er... http://www.sitbetter.com/view/chair/sto-ball-chair/the-original-evolution-exercise-ball-chair/ http://www.sitbetter.com/view/chair/sto-ball-chair/the-origi...

Cthulhu_ 13y ago

Except Tesla hasn't built an affordable car yet. You could argue the same for Dyson's vacuum cleaners, which are still premium devices much more expensive than regular vacuums.

ericmsimons 13y ago
Originally stated by Elon Musk: 1. Build sports car 2. Use that money to build an affordable car 3. Use that money to build an even more affordable car 4. While doing above, also provide zero emission electric power generation options Tesla is on schedule with their strategy; they obviously can't just jump from step 1 to 3. We'll see if they can move from step 2 to 3, but their success from 1 to 2 is super promising IMO. This is actually a very common strategy for introducing new technology to the market. It seems like this strategy was applied for the initial iPhone as well, as it originally cost $600 (far more than any other phone on the market). Pretty soon it was $400, and then after a generation or two, you could purchase one for $200.
- subsystem 13y ago
  The iphone is a poor example as the original wasn't carrier subsidized. There were a number of phones that unsubsidized were just as expensive as the original iphone. The cheapest unlocked iphone you can buy today is still $450.
busterarm 13y ago
http://teslarumors.com/Teslanomics.html http://teslarumors.com/Teslanomics.html Except they have. It's just that the costs are mostly up-front vs over time as with ICEs.