Facebook, Twitter, and the sort hold on to content in perpetuity and content is monetizable. In this case, other than a network of friends who would be embarras

Facebook, Twitter, and the sort hold on to content in perpetuity and content is monetizable. In this case, other than a network of friends who would be embarrassed with you, what is left of Snapchat after the first "My stuff wasn't really deleted" scandal? An "I have all of your dirty photos service"? Could their users just jump onto another "delete everything" app?