What we're doing is looking at the actual MSRP offered by dealers on vehicles in inventory inclusive of options. On Edmunds, KBB or any other pricing site what

What we're doing is looking at the actual MSRP offered by dealers on vehicles in inventory inclusive of options. On Edmunds, KBB or any other pricing site what you're looking at is what you theoretically would pay if the vehicle you wanted existed in inventory and doesn't really represent true pricing at the moment. Their pricing isn't really representative of what happens when you go to a dealership and say I want this car, with these options. Many/most times that exact configuration of vehicle doesn't exist. (With a few exceptions... Honda's and Toyotas are different). Our AVG MSRP is really a view of the price with options included in dealer inventory and not just the MSRP as configured by the manufacturer. What people have told us is that they want to know how much it's actually going to cost me when I go to the dealership to buy a Mazda 5 (enter your favorite car here) . Our pricing reflects that almost perfectly.