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10 Reasons Your Startup Will Fail
- mindcrime 13y agoReason #7 sounds a bit hokey to me. Why? Well, for one, it seems to be invoking the whole "vitamin versus pain-killer" analogy, which I've come to realize is badly flawed. How so? Well, I was going to write up a full blog post about this and just haven't had time yet, but let's just say this: Look up the numbers on revenue from "vitamins" and "painkillers" sometime. I did it (only OTC painkillers though) and the results were a bit surprising. Bottom line: You can make a LOT of money selling vitamins! OK, it's just an analogy, and not meant to be taken literally anyway. Fair enough. But the point is, people (and companies) do buy things that don't necessarily correspond to "fixing pain" (assuming you don't invoke some tortured, bizarre, byzantine definition of "fixing pain"). Also, regarding segmentation: Do you really think your startup has enough resources to pursue selling your thing to everybody in the world, especially before validating product/market fit?? Seriously? If you can pull that off, more power to you, but I'll take the segmentation strategy any day.