Coca-Cola isn't an idea, it's sugar water, something people have enjoyed for decades. SnapChat is a service that requires very little infrastructure when compar

Coca-Cola isn't an idea, it's sugar water, something people have enjoyed for decades. SnapChat is a service that requires very little infrastructure when compared to Coca-Cola. Not to mention thousands of employed people vs a handful. Watching a bunch of critical thinkers, developers and startups pull at straws trying to defend ridiculous payouts, evaluations and utopian end-games sounds more like 2009-era stock broker talk than it does anything positive or revolutionary.