It sounds something like those "design contests" -- with an entry fee -- sponsored by companies who would otherwise select and hire a designer or design firm. T

It sounds something like those "design contests" -- with an entry fee -- sponsored by companies who would otherwise select and hire a designer or design firm. The company is actually buying a vast pool of ideas, only one of which they have to "buy" -- usually for substantially less than what a real engagement would cost. But in this case, the $1M prize is big enough to add a lottery-like element.