They have a number of different APIs and services that allow you to access their CRM and ERP products, as well as manipulate data with their services. Most of

They have a number of different APIs and services that allow you to access their CRM and ERP products, as well as manipulate data with their services. Most of their products are geared toward supporting enterprise clients, but they can be extended to a number of different use cases. Integrating Chatter (chat) with CRM to help support customers over mobile all run on a dyno. (or some such). Let's also remember that they own Heroku, and that only 25% of the prize is about using their APIs (though I have a feeling that will be weighted more heavily).