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It seems strange to me that they piggybacked on the Fort Knox 'brand'. Now if something untoward happens at Fort Knox, their brand is impacted too. Seems like
by Luc 13y ago
It seems strange to me that they piggybacked on the Fort Knox 'brand'. Now if something untoward happens at Fort Knox, their brand is impacted too.
Seems like a missed opportunity to make the most of the aura of quality that 'Swiss' has (I like 'Swiss Fort' better).
- oh_sigh 13y agoWhat is going to happen to Fort Knox? Is a madman going to blow up a nuclear bomb inside of it, irradiating the gold for thousands of years?
- Luc 13y agoOk, you're right, it's far fetched. Fort Knox is a huge place though. I was thinking along the lines of a guy going on a shooting spree or something. The Fort Knox child massacre, that kind of thing. Very very unlikely I guess. Or someone starts up a Fort Knox site on Tor, and in the end lots of people get scammed. It just seems incongruous to me to have a bunker in the Swiss Alps, more or less the pinnacle of safety, and then call it after something on the other side of the world.