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Upgrade & Billing Screen Design Walkthrough (Basecamp)
- profgubler 17y agoI think the biggest selling point on their final design is the simple call to action Get More Done. I have used basecamp in a limited fashion, but it seems that what really makes their final design stand out is the benefit that effectively state in their call to action. They had several good designs that helped people understand what they would be getting by upgrading, but that call to action is, my guess, what will most likely help users to upgrade.
- anigbrowl 17y agoEverything old is new again, eh? I was actually disappointed with the final design; it reminded me unpleasantly of the fake handwriting/signatures on direct mail (an advertising trope I particularly despise). But I'm grouchy that way.
- Flankk 17y agoI like all the comps except for the Web 2.0 and the final design. Fake handwriting is difficult to pull off well and the final design is an example of this.