3 ms·
When this happens I like to play a little game. If I think the company has loads of money (Apple, Shell), I click the sponsored link and help fill the coffers a
by _mulder_ 13y ago
When this happens I like to play a little game. If I think the company has loads of money (Apple, Shell), I click the sponsored link and help fill the coffers at Google. Otherwise, I click the search result and save the poor struggling company some cents.
- r0h1n 13y agoWhat does this achieve? You're transferring an infinitesimal amount of money from, say, an Apple, to Google. In turn, Google becomes even more of a monopoly (because previously organic clicks now become paid). And the money Apple paid Google to win your click will need to come from somewhere. A reduction in some other head (organic optimization?) or from increased prices. We'd like to think it will merely reduce Apple's profit margin, but I doubt it.