>If you search for Southwest Airlines, why should Southwest Airlines not be the top result? Why? Because the homepage of a corporation should not automatically

>If you search for Southwest Airlines, why should Southwest Airlines not be the top result? Why? Because the homepage of a corporation should not automatically be the top result. If they implemented it that way, they could throw away the entire ranking algos! What if SW Airlines fucks up one day and masses of reporting about this springs up? Yeah, better to have the big ass advert as top result when people searching for southwest. Also, I am fairly certain this is just the start. Next step, widen the results. Search just for "Airlines" and get the big ass ad for Southwest on the top. Other airlines see this and also buy ad space. And pretty soon when you search for "best airline" you will be presented with a page that makes you wonder if you did an image search by accident.